Marketing Operations Manager (f/m/d) - Berlin/Remote EMEA

How will you make an impact?

Hygraph is seeking a Marketing Operations Manager to join our growing team. This role is responsible for increasing operational rigor across our marketing engine and enabling the next phase of scale for our GTM organization.

You will own the marketing operations foundation and GTM engineering that powers demand generation, pipeline creation, and revenue attribution. This includes marketing technology, data quality, intent and enrichment strategy, lead lifecycle management, and channel performance measurement. You will play a critical role in ensuring marketing operates as a predictable, data-driven growth function.

This role reports directly to the Director of Revenue Operations and works closely with Marketing, Sales, and Finance to drive operational excellence and maximize the efficiency and effectiveness of Hygraph’s marketing investments.

What you will be working on:

• Own the overall marketing technology strategy, including evaluation, implementation, and optimization of tools across automation, analytics, ABM, intent, enrichment, and experimentation, including responsible adoption of AI-enabled tools.

• Own, manage, and continuously optimize HubSpot as the primary marketing automation and CRM tool along with other GTM systems.

• Design and maintain scalable automation workflows that support inbound demand generation and outbound sales motions.

• Ensure data flows cleanly and reliably across all GTM systems.

• Define how intent signals are captured, normalized, scored, and routed across Marketing and Sales.

• Lead data enrichment strategy across the funnel, ensuring firmographic, technographic, and behavioral data is accurate, current, and actionable.

• Partner with Sales to ensure enriched and intent-qualified accounts are prioritized appropriately across outbound, inbound, and ABM motions.

• Design, implement, and continuously improve lead lifecycle management, including lead scoring, routing, nurturing, and recycling.

• Support product-led growth signals (e.g., PQLs) and ensure they are properly defined, surfaced, and acted upon.

• Design, document, and manage scalable marketing planning, forecasting, and resource management processes.

• Define and standardize Marketing KPIs across the funnel, from first touch through pipeline and revenue.

• Build and maintain automated dashboards and reporting that provide real-time, actionable insights into:

  • Campaign performance

  • Channel effectiveness

  • Funnel conversion and velocity

  • Marketing-sourced and influenced pipeline

• Own marketing data governance, ensuring data quality, consistency, and integrity across systems, and define standards for data hygiene, lifecycle management, and compliance.

Our expectations from you

• Bachelor’s degree in Marketing, Business, or a related field.

• 5+ years in Marketing Operations or a closely related role.

• 3+ years of hands-on experience designing and optimizing B2B GTM processes and workflows.

• Deep, hands-on expertise with HubSpot, including advanced features such as segmentation, custom objects, workflows, and reporting. HubSpot certifications are a strong plus.

• Strong experience with intent data, enrichment tools, attribution models, and funnel analytics.

• Proven analytical skills with a track record of building meaningful KPIs, dashboards, and performance models.

• Excellent project management skills and experience managing complex MarTech stacks and vendor relationships.

• Strong communication and collaboration skills, with the ability to translate technical concepts into clear, actionable insights for non-technical stakeholders.

The Process

• Intro call with People Team

• Interview with Hiring Manager

• Live Session/Case study with team

• Call with C-Level Executive

• Team Fit call and reference check

• Job offer.

The response time after application, screening applications, and setting up the first intro call is usually within 1-2 weeks. You could expect some alterations when necessary.

About us

Hygraph is a dynamic Berlin-based startup that empowers thousands of developers and content teams to create dynamic digital experiences that effortlessly engage their customers. Hygraph is on a mission to eliminate complexity for global teams and help them scale content without friction. Our platform empowers you to create, deliver, and distribute content faster and at scale. We’re a team committed to shaping the future of AI-powered content platforms. We are trusted to manage content for teams from over 50,000 organisations, like Dr. Oetker, Shure, Samsung, Ashley Furniture, Telenor, Philips, and Gamescom.

You will be part of a remote-first and globally distributed team that is committed to working collaboratively, transparently, and passionately. We believe in a remote-first approach where everyone is encouraged to do their best from wherever they are and work together with transparency, accountability, and ownership. We learn continuously through feedback and have a yearly learning budget to attend training and conferences.

Hygraph is an equal-opportunity employer committed to hiring people with diverse backgrounds. We believe that diversity, unique experiences, qualities, and different cultures enrich our workspace's productivity and promote innovation and creativity.